The PR Plug is an AI-native communications consultancy. We run AI from signal to close — every brief, proposal, and piece of content built inside an AI-native operating system. Behavioral science is the lens. AI is how we move.
Sales numbers tell you what happened. Traffic tells you where. Patterns tell you why. The PR Plug reads the behavioral layer companies forget to measure — then rebuilds the story that’s actually landing.
Every engagement runs on I²OS — a proprietary sequence that turns scattered feedback, data, and culture signals into a communications plan leadership can actually act on.
“Companies track sales, traffic, and engagement — but not the behavioral layer underneath. I read that layer first.”
AI-led diagnostics of culture, content, and customer behavior. What’s being said. What’s being heard. What’s being missed.
The comms architecture — internal rhythms, external narrative, the handoffs between marketing, sales, and leadership.
Campaigns, launches, executive comms, PR cycles. Not social-first — strategy-first, social-last.
Quarterly recalibration. We measure behavior before we measure KPIs — because inputs drive outputs, not the other way around.
Pick the entry point that matches the problem. Every engagement starts with diagnosis — we only prescribe after we’ve read the room.
For leaders who feel the disconnect between what’s said and what’s done.
A behavioral read of your internal comms, external narrative, and the gap between them.
Read More →For founders who need a full comms strategy — not a 12-week engagement.
Eight hours. Me, you, and a deliverable plan you could hand to a team on Monday.
Read More →For companies past seed but pre-CMO.
I plug in as your part-time marketing lead. Strategy, integration, executive comms, and accountability.
Read More →For brands stuck in posting-without-plan mode.
An ongoing monthly engagement that builds a content system that feeds — not drains — your business.
Read More →For product, book, firm, or category launches.
End-to-end launch plan — story, sequence, PR, partners, and the internal comms that hold it together. Scoped 3, 6, or 9 months by project size.
Read More →For teams where morale is the real marketing problem.
We fix how you talk to your team before we fix how you talk to the market.
Read More →“I grew up translating between two cultures. That’s what comms strategy actually is.”
I started in PR at 19. I’ve run campaigns in advertising, marketing, events, and executive communications — the kind where one misread room costs more than the budget. The PR Plug is the AI-native consultancy I built to diagnose before it prescribes. We run AI from signal to close — every brief, proposal, and piece of content built inside an AI-native operating system. Behavioral science is still the lens. AI just makes the lens move at the speed of the room.
Born in Cuba. Built in Miami. Writing the playbook I wish existed when I started.
Referenced, recognized, and tested. Enough context to earn the call — not enough to fake it.
Interviewed by Ejecutiva Magazine on personalization in modern PR strategy.
Proprietary four-stage diagnostic framework — the operating system behind every PR Plug engagement.
Communications work across T-Mobile, Caribbean Hotel & Tourism Association, Palace Resorts, and Almazan Law.
Book a 30-minute culture audit call. I’ll tell you what I’m seeing before I ever pitch a thing.