Lianet Sarduy runs The PR Plug, an AI-native communications consultancy. She runs AI from signal to close — every brief, proposal, and piece of content built inside an AI-native operating system. Behavioral science is the lens. AI is how she moves.
Sales numbers tell you what happened. Traffic tells you where. Patterns tell you why. Lianet reads the behavioral layer companies forget to measure — then rebuilds the story that’s actually landing.
I²OS stands for Insights, Infrastructure, Implementation, Optimization — a proprietary sequence that turns scattered feedback, data, and culture signals into a communications plan leadership can actually act on.
“Companies track sales, traffic, and engagement — but not the behavioral layer underneath. I read that layer first.”
AI-led diagnostics of culture, content, and customer behavior. What’s being said. What’s being heard. What’s being missed.
The comms architecture — internal rhythms, external narrative, the handoffs between marketing, sales, and leadership.
Campaigns, launches, executive comms, PR cycles. Not social-first — strategy-first, social-last.
Quarterly recalibration. Behavior gets measured before KPIs do — because inputs drive outputs, not the other way around.
Pick the entry point that matches the problem. Every engagement starts with diagnosis — she only prescribes after she’s read the room.
For leaders who feel the disconnect between what’s said and what’s done.
A behavioral read of your internal comms, external narrative, and the gap between them.
Read More →For founders who need a full comms strategy — not a 12-week engagement.
Eight hours with Lianet — enough to leave with a deliverable plan a team can act on Monday.
Read More →For companies past seed but pre-CMO.
Lianet plugs in as a part-time marketing lead — strategy, integration, executive comms, and accountability.
Read More →For brands stuck in posting-without-plan mode.
An ongoing monthly engagement that builds a content system that feeds — not drains — your business.
Read More →For product, book, firm, or category launches.
End-to-end launch plan — story, sequence, PR, partners, and the internal comms that hold it together. Scoped 3, 6, or 9 months by project size.
Read More →For teams where morale is the real marketing problem.
She fixes how a team talks to itself before she fixes how it talks to the market.
Read More →“I grew up translating between two cultures. That’s what comms strategy actually is.”
Lianet started in PR at 19. She’s run campaigns in advertising, marketing, events, and executive communications — the kind where one misread room costs more than the budget. The PR Plug is the AI-native consultancy she built to diagnose before it prescribes. She runs AI from signal to close — every brief, proposal, and piece of content built inside an AI-native operating system. Behavioral science is still the lens. AI just makes the lens move at the speed of the room.
Born in Cuba. Built in Miami. Writing the playbook she wishes existed when she started.
Referenced, recognized, and tested. Enough context to earn the call — not enough to fake it.
Interviewed by Ejecutiva Magazine on personalization in modern PR strategy.
Proprietary four-stage diagnostic framework — the operating system behind every PR Plug engagement.
Communications work across T-Mobile, Caribbean Hotel & Tourism Association, Palace Resorts, and Almazan Law.
Book a 30-minute culture audit call. Lianet shares what she’s seeing before she ever pitches a thing.