The short version: she’s been reading rooms her entire life.
Lianet was born in Cuba. She moved to Miami at age seven. She learned English the way most immigrant kids do — by watching, translating, mirroring, then testing. She became the family translator before she was old enough to understand what she was translating. When you grow up carrying meaning between two languages, you learn early that words are never just words. They’re culture, context, hierarchy, and tone. They’re the signal inside the signal.
That’s what communications strategy actually is. Not messaging. Not posting. Reading the room — and then telling the truth about what you see.
Where she got the reps.
Her first PR internship happened when she was nineteen. She took every shift nobody else wanted — events, launches, product cycles, crisis briefings, the rooms where nothing was supposed to land and somehow did. From there she moved through advertising, marketing, customer campaigns, and executive communications. She ran data-driven KPI work before KPI dashboards were fashionable. She wrote internal memos for leaders twice her age and watched how the same words did different work depending on who was reading them.
She’s done the corporate comms. The scrappy startup comms. The high-net-worth comms. The Florida legal comms. The in-person event comms where the only metric that matters is whether the room believed you. She learned the full stack before anyone called it a stack.
Why she built The PR Plug.
The industry got lazy. Somewhere along the way, marketing decided that social media is the strategy. It’s not. Social media is the end result of a campaign — the shiny output of a whole behavioral system underneath it. Teams chasing the polished outputs of their competitors without understanding the inputs are a pattern she sees every single week. Companies track sales, traffic, and engagement — but nobody tracks the behavioral layer. And the behavioral layer is where the truth lives.
The market is not oversaturated. The way you’re being sold in the market is.
What she brings.
A career of reps in the parts of communications nobody photographs. A framework (I²OS — Insights, Infrastructure, Implementation, Optimization) that turns cultural signal into actual plans. An AI diagnostics layer that reads what leadership narratives can’t. A curated B2B network — the PluggedIn collective — so when a client needs execution beyond her scope, the handoff doesn’t become six vendors and four timelines.
And a refusal to soften the industry critique. That part is non-negotiable.
Where she’s based, and who she works with.
Miami, Florida. She works with founders and leadership teams of small-to-midsize service businesses — especially the ones whose scaling has stalled because the communications architecture never got built in the first place. She works remotely across the US, in person in Florida, and on-site anywhere the work demands.
If any of this lands, the next step is a 30-minute call. She’ll tell you what she’s seeing in your patterns before she ever pitches a thing.